Journal of Sponsorship

Table of Contents

Volume 1, Issue 2:

Editorial

• Can sponsorship be self-regulated?
  Helen Day, Vice-Chairman & Director, ESA & Consultant, Helen Day Consulting

Papers

• Emerging technologies: The new world of automated sponsorship
  Jim Shanklin, Founder and Executive Vice President & Charles Brown, Chairman and CEO, Festival Media Corporation

• Maximising second-tier properties
  Michael Polydoroff, Director of Sales Promotion & Licensing, Denny's

• An overview of naming rights in the US
  Dean Bonham, Chairman & CEO, Bonham Group

• Aligning your brand and business strategy with the optimum property to gain standout and connect with a receptive audience
  Adam Freeman, Commercial Director, Guardian News and Media

• Successfully reaching and including the younger market
  Ted Baroody, Director of Development, Norfolk Festevent

• Category convergence: How the new communications landscape has created unique sponsorship opportunities
  Jay Roten, Associate Director, AT&T

• NASCAR: A business disguised as a sport
  Jim O'Connell, Vice President of Corporate Marketing & Andrew Giangola, Director of Business Communications, NASCAR

• How to stand out in a crowded sponsorship marketplace
  Lynne Koreman, Senior Director of Sponsorship Marketing, DHL Express

• Using in-house experience to help rights-holders’
  Peter Thomas, Director of Marketing and Communications, Accenture UK and Ireland

• Selling sponsorships with success
  Judy Haber & Deborah Wilson, Senior Partners, Performance Sponsorship Group

Legal & Regulatory Updates

• Protecting major events sponsors: Getting the balance right
  Grant Dickson, Director, Forge: Strategic Alliances and Sponsorship

• Sponsorship and gambling 2007: New opportunities or new pitfalls?
  Paul Renney, Partner & Jona Weber, Trainee Solicitor, Campbell Hooper Solicitors

Book review

• Sponsorship for a return on investment
  Guy Masterman

Volume 1 Issue 1, Sept 2007