Journal of Sponsorship

Table of Contents - Volume 1, Issue 1:

Editorial

• The Ages of Sponsorship
  Helen Day, Vice Chairman, ESA

ESA Opinion Piece

• Power of Prohibition Forum Review
  ESA opinion Piece

Case Study Papers

• Sponsorship bans: A threat or opportunity?
  Marjolijn Vencken, Public Affairs Adviser, Heineken
• Understanding the impact of new technologies on sports sponsorship contracts
  Warren L. Phelops, Partner K&L Gates & Lucy Otterwell, Director of Business Affairs, Warner Music
• How a European sport had changed in the way it sells its sponsorship packages
  Tony Webb, Director, ECM² Ltd
• How small rights holders can attract big sponsors
  Alison Gordon, Director of Marketing and Communications, Rethink Breast Cancer
• Developing effective sponsorship for schools: What are the critical success factors in the education sector?
  Joshua Hardie, Director, EdComs
• The changing face of sponsorship: How  it has changed over the past 20 years
  Karen Earl, Managing Director, Karen Earl Sponsorship
• Why does the print media deliberately omit sponsor credits?
  Alun James, Founder, Four Sports Marketing & Sponsorship
• Guidelines for the sponsorship industry: What would they achieve and for whom?
  Nigel Geach, Director, Sports Marketing Surveys
• Media evaluation of sponsorship
  Jean-Baptiste Felten, Felten & Cie AG
• The power of celebrity endorsement: Do celebrities add value to a sponsorship campaign?
  Paula Cummings, Celebrity & Artistes PR, World Vision UK
• What are the implications to the proliferation of channels and media fragmentation for the sponsorship industry
  Ardi Kolah, Director, OgilvyAction

Legal & Regulatory Reviews

• The gambling industry and sponsorship: Legal issues and challenges
  Luisa Hoffman, Solicitor, Olswang
• Advertiser-funded programmes
  Nick Johnson, Partner, Osborne Clarke