Journal of Sponsorship
Instructions for authors

1. The Journal’s scope will cover the breadth of sponsorship, for example: sponsorship strategy development; sponsorship as a marketing communications tool; business development; properties associated with sports, arts, entertainment, education, and charitable causes such as the environment; intellectual property rights; contract law; measurement and evaluation of return on investment; and corporate social responsibility. The Journal of Sponsorship will provide a peer-reviewed forum for the publication of thought-leadership articles, briefings, discussion, applied research, case studies, expert comment and analysis on the key issues surrounding the management of sponsorship activities from the perspective of the sponsor, rights holder, agency and those providing specialist professional advice. Analysis will be practical and rigorous in nature.
2. Articles, papers, case studies and reviews should be between 2,000 and 5,000 words in length.  Comments and briefings should be between 1,000 and 2,000 words long.
3. Copy should either be sent electronically or as hard copy. If sent electronically, papers should be sent on disk or via email with a note of the software used. Alternatively, two hard copies should be submitted to the publisher, typewritten and double-spaced, on A4 or US letter-sized paper. See 19 below for details of where to send copy.
4. Up to 12 bullet points summarising the principal management implications of the submission should be included.
5. All papers should be accompanied by a short abstract, outlining the paper’s aims and subject matter and up to six keywords detailing the paper’s main points.
6. All papers should be accompanied by a short (about 80 words) description of the author(s) and, if appropriate, the organisation of which he or she is a member.  Authors should also include a head and shoulders portrait of each author.  These should be sent in black and white as gif or tiff files (minimum resolution of 600dpi) where possible.
7. Papers should be supported by detailed actual or hypothetical examples, wherever appropriate.
8. Authors should not seek to use the Journal as a vehicle for marketing any specific product or service.
9. Authors should avoid the use of language or slang which is not in keeping with the academic and professional style of the Journal.
10. Titles of organisations, etc. should be written out first in full, followed by the organisation’s initials in brackets, and thereafter the initials only should be used.
11. Papers should be supported by references. These should be set out in accordance with the Vancouver style — that is, they should be referred to by number in the text with superscripted numbers (like so¹) and set out in full in numerical order at the end of the text. Examples of references from different types of publicationsa. Journal article: Author(s) [last name, initials, punctuated with full stops], (year of publication), article ‘Title’, Journal Title, volume, issue, page range.
    For example: Surname, A.B. (2006), ‘Instructions for authors’, Journal of Sponsorship, Vol. 1, No. 1, pp. 2-3.
    b. Book: Author(s) [last name, initials, punctuated with full stops], (year of publication), ‘Book Title’, Publisher’s name, town of publication. Note: if the book is an edited volume, insert ‘(ed)’ after the author(s) name, (e.g. Surname, A.B. (ed) 2006, etc.).
    c. Chapter in edited book: Author(s) [last name, initials, punctuated with full stops], (year of publication), ‘Chapter title’, in Author(s) last names and initials (eds) ‘Book title’, Publisher’s name, town of publication, page range.
    d. Material from a website: Author(s) last names and initials (year of publication) [if this information is available] ‘Title of web page being cited’, available at http:\\… [give full URL], last accessed on …
    For example: Surname, A. (2006), ‘Article title, on awebsite.com, available at http://www.awebsite.com/articletitle.html, last accessed on 25 January 2007.
12. Photographs, figures and tables supporting papers should be submitted where appropriate. Electronic copies of photos should be provided as GIF, TIFF or BITMAP (minimum resolution 300dpi) files. The acceptable electronic formats for submitting figures are: MS Word, Excel, PowerPoint, EPS files with fonts embedded or TIFF files. Tables may be submitted as MS Word or Excel files.
13. Authors are asked to ensure the references to named people and/or organisations are accurate and without libellous implications.
14. All contributions sent to the Publisher, whether they are invited or not, will be sent to the Editor and also submitted to referees for double-blind peer review.  Authors should be aware that papers submitted to or under consideration for the Journal should not be simultaneously submitted for review to any other publications.
15. All contributions sent to the Publisher must bear the author’s full name and address, even if this is not for publication.  Contributions, whether published pseudonymously or not, are accepted on the strict understanding that the author is responsible for the accuracy of all opinion, technical comment, factual report, data figures, illustrations and photographs. Publication does not necessarily imply that these are the opinions of the Editor, Editorial Board or the Publisher, nor does the Board accept any liability for the accuracy of such comment, report or other technical and factual information. The Publisher will, however, strive to ensure that all opinion, comments, reports, data, figures, illustrations and photographs are accurate, insofar as it is able to do so. The Publisher reserves the right to edit, abridge or omit material submitted for publication.
16. The author bears the responsibility for checking whether material submitted is subject to copyright or ownership rights, e.g., photographs, illustrations, trade literature and data. Where use is so restricted, the Publisher must be informed with the submission of the material.
17. No contribution will be accepted which has been published elsewhere, unless it is expressly invited or agreed by the Editor and the Publisher. Papers and contributions published become the copyright of the Publisher, unless otherwise stated.
18. All reasonable efforts are made to ensure accurate reproduction of text, photographs and illustrations. The Publisher does not accept responsibility for mistakes, be they editorial or typographical, nor for consequences resulting from them.
19. Submissions should be sent by e-mail to: tamsin@hspublications.co.uk or by post to: Tamsin Curtis, Publisher, Journal of Sponsorship, Henry Stewart Publications, Russell House, 28/30 Little Russell Street, London WC1A 2HN, United Kingdom.