Each issue of the Journal of Sponsorship publishes detailed, authoritative briefings, analysis, case studies, research and reviews by leading experts and practitioners in the field, to keep subscribers up to date with the latest developments and thinking in sponsorship.
A selection of content scheduled to be featured in Volume 3 includes:
Articles accepted for publication
Fighting for what’s left of exclusivity: Strategies to protect the exclusivity of sponsors in the sports industry
Christopher R. Chase, Attorney and Rick Kurnit, Senior Partner, Frankfurt Kurnit Klein & Selz
The misuse of motor racing and the sport’s true potential
Brent Percival, Team 7 Racing
Entrepreneurial brands in sport: A case analysis of Red Bull in sport
Samantha Gorse, Simon Chadwick and Nicholas Burton, Centre for the International Business of Sport, Coventry University
How amateur sports can put your sponsorship strategy at the top of the podium
Lindsay Rennie, Sponsorship Marketing Consultant
Illuminating the dark corners of sponsorship decision-making
Margaret A. Johnston, Post-Doctoral Research Fellow, The University of Queensland
Matching the club to the sponsor? Perceptions of Australian Football League club managers
Paul Turner, Paul Fuller and Adam Karg, School of Management and Marketing, Deakin University
No sponsorship is an island: Sponsorship evaluation and research techniques
Mary Jeffries, Director, ævolve
Termination clauses, considerations and strategies in sponsorship clauses
Mary Hutchings Reed, Counsel, Winston & Strawn
Examining the effects of fan loyalty and goodwill on consumer perception of brands at an action sports event
Windy Dees & Todd Hall, Georgia Southern University, Yosuke Tsuji, Washington State University and Gregg Bennett, Texas A&M University
Forget fixed activation to rights ratios for sponsorships: Impact your target consumer effectively to drive ROI
Don Mayo, Managing Partner and Tim Bishop, Business Development, IMI International
Sponsoring firms assess perceptions of sport property engagement and execution
Michael Hutchinson, Division of Sport Management and Adrien Bouchet, Associate Director, Centre for Sport Management Research and Education, Texas A&M University
Athlete brand revitalisation after a transgression
Kwame J.A. Agyemang, Department of Health & Kinesiology, Division of Sport Management, Texas A&M University
Articles submitted and at review
CSR and football: Using media income to support grassroots sports and CSR campaigns overseas
Simon Morgan, Head of Community Development, Premier League
Sponsorship: Right product, wrong brand?
Jamie Cunningham, Chief Executive Officer, Professional Sports Group
Managing a global emerging markets brand during a recession: The role of marketing in a financial services environment
Nikki Twomey, Director, Group Brand Marketing, Standard Bank
Building brand in a crowded market
Peter J. Titlebaum, Associate Professor, Department of Health and Sport Science, Coordinator, Sport Management Program, University of Dayton
Sports sponsorship as an integrated marketing communications tool: An Australian sponsor’s perspective
Louise Kelly and Clare Whiteman, School of Advertising, Marketing & Public Relations, Queensland University of Technology
Dead or Alive? The source credibility of dead celebrities
Julia Tyrrell and Maria Marciniak, Marketing and Advertising Department, Coventry University
An analysis of the changing nature of arts sponsorship
Tina Mermiri, Research Manager, Arts & Business
Beyond sponsorship? State(s) of development of corporate social responsibility in English, German and Swiss top national league football clubs
Gregor Hovemann, University of Leipzig, Tim Breitbarth, University of Otago and Stefan Walzel, German Sport University Cologne
The role of patriotism in sports sponsorship
Tunji Adeyinka, Connect Marketing Service
Venue sponsorship and customer journey: A case study of The O2
Charles Bal, Research Manager and Stéphane Boucher, Managing Director, BrandRapport
Integrating theory and practice in sport sponsorship evaluation
Tom Mueller, Assistant Professor of Communication, Appalachian State University
Articles due to be submitted
Best practice approach to branding in a saturated and mature market during recessionary times
Jose Luis Rosa-Medina, Euroleague Basketball
Winning sponsorship strategies on rising markets: Key lessons for the global industry
Krzysztof Kropielnicki, Managing Director, SportWin
How to generate sponsorship incomes and create long term relationships with brands
Karen Morris, Director, BrandMeetsBrand
Sports sponsorship by alcohol companies in the 21st century
Lee Bailey, Sponsorship Manager, Diageo
Alcohol self-regulation and corporate social responsibility in alcohol sponsorship
Carol Clark, Vice President - Corporate Social Responsibility Group, Anheuser-Busch Companies
Sponsorship and the art of city building
Rob Richardson, Manager Partnership Development, City of Toronto
Enriching brands with emotional content and experiences via unique sponsorship strategies
Stephen Emerick, Director of Corporate Alliances, Boy Scouts of America and Jennifer Maher, President, The Cause Academy
Olympic sport sponsorship
Chloe Nelson, Marketing and Communications Manager, British Canoe Union
The changing face of cricket, and its commercialism
Doug Waller, Business Development Manager, International Cricket Council
CSR, charities and sponsorship
Kevin Groome, Bates Wells & Braithwaite Solicitors
Australasian Sponsorship Outlook Report
Lynne Anderson, Managing Director - Australia and New Zealand, Repucom International
Legal & Regulatory Update: Charity sponsorship deals
Anne-Marie Piper, Partner, Farrer & Co.
Sponsorship in the US Women's Football League
Lynne Koreman, President, Koreman Consulting Group
Legal and regulatory implications of the decision to allow tv product placement
Susan Barty, Partner, CMS