"We all need to keep learning about developments within sponsorship and the Journal of Sponsorship will offer in-depth, relevant articles about a wide range of international topics. It will rapidly become essential reading for all those working in the worldwide sponsorship community."
Helen Day, Director & Vice-Chairman, European Sponsorship Association
"Journal of Sponsorship is a very insightful publication providing a broad perspective on the industry as a whole and practical guide on a diverse range of relevant and topical issues facing the sponsorship industry”
Philip Whittaker, President, Sponsorhip Australasia
"There is no doubt that sponsorship is becoming an increasingly significant part of a modern marketing communications program. The Journal of Sponsorship offers vital access to the best and latest thinking from academics and professionals alike in this crucially important area."
Kevin Lane Keller, E.B. Osborn Professor of Marketing, Dartmouth College
"The Journal of Sponsorship provides analytic, detailed, and strong case studies from around the world that allow practitioners and academics in the field to evolve the industry with new, interesting models that include important lessons learned."
Kristin D. Rechberger, Vice President of Corporate Partnerships, National Geographic Society
"Journal of Sponsorship will fill a gap in the marketplace for informed comment and practical advice in all aspects of sponsorship"
Nigel Geach, Director, Sports Marketing Surveys
"Very glad to learn of the new title which makes great sense to me. I wish it well as the ground it will cover reflects the importance of an industry which has come of age and deserves to be treated professionally"
Mike Reynolds, Director, SportsMatch
"As sponsorship becomes ever more complex and sophisticated, taking in different media platforms, delivered through a wider spectrum of properties and directed to specific target audiences – I believe the Journal of Sponsorship will prove of vital interest to all practitioners within the industry to examine the how and why in relation to returns on objectives and investments of the most recent activation strategies"
Joe Bruce, Commercial Alliances, Williams F1
"I have been really pleased with the attention that publication of my work in the Journal of Sponsorship has generated. As an outlet that appeals to a practitioner audience in particular, the Journal has helped establish the crossover appeal of the academic research in which I am engaged. As such, the Journal is rapidly becoming an important focus in the work of both academics and practitioners.”
Professor Simon Chadwick, Chair in Sport Business Strategy and Marketing, Director of Centre for the International Business of Sport, Coventry University Business School
"Journal of Sponsorship is the first pan-European special interest publication really delivering in depth-analysis and research-based facts to professionals in the sponsorship market. It is an essential knowledge-tool for practitioners as well as the academic community."
Jean-Baptiste Felten, CEO, Felten & Cie
"Informed points of view supported by case history material is one of the most valuable resources for marketing people these days. Journal of Sponsorship provides credible, timely and interesting papers from a wide range of sponsorship professionals and is thus to be highly recommended.”
Peter Walshe, Senior Director, Millward Brown
"Journal of Sponsorship is essential reading to keep abreast of latest thinking and best practice. The breadth and depth of its articles play an important role in contributing to the professional development of industry practitioners.”
Pippa Collett, Managing Director, Sponsorship Consulting: Specialists in Sponsorship
"Journal of Sponsorship is a valued meeting point for academics and professionals alike, where each of them can benefit from the expertise of the others. By confronting perspectives and thoughts about partnerships, the Journal of Sponsorship definitely helps refining the practice.”
Charles Bal, Research Manager, brandRapport France
"Journal of Sponsorship stimulates cutting edge debate through regular and in-depth coverage of sponsorship topics, including the impacts on marketing strategy, communication effects, brand loyalty and economic impacts. The journal promotes evidence-based sports management theory and research not only from the world’s leading researchers but also supporting and encouraging novice researchers to publish their work.”
Professor Magalhães Serra, Department for Economics and Business Studies, Universidade Lusófona do Porto
"Journal of Sponsorship provides high-quality, complete and in-depth information and resources, succeeding in adding enormous value to all practitioners involved in the sponsorship industry.”
Matteo Carli, Owner, Studio Legale Carli
"Taking a deep dive into the business drivers and values of sponsorship is most timely and welcome. Chief marketing executives will value both the sizzle and the substance of this management journal. With trade shows, events and sponsorship among the top three areas of spend for global companies, the Journal of Sponsorship should be on every Chief Marketing Officer's coffee table or magazine rack."
Donovan Neale-May, Executive Director, Chief Marketing Officer (CMO) Council
"Journal of Sponsorship is an excellent initiative which will provide a forum for sponsorship experts to share their wisdom and experience for the benefit of all its readers."
David Peters, Managing Director, Carat Sponsorship
"The sponsorship industry has transformed itself over the past decade. If we are to build on this we must continue to share best practice, improve our strategic positioning and demonstrate return on investment. The Journal of Sponsorship promises to be an invaluable tool in enabling practitioners to achieve this."
Joshua Hardie, Head of Corporate Responsibility, Tesco
"Until now, there has been no publication focusing on the professional development needs of those working within sponsorship. The Journal of Sponsorship, a high-quality journal aimed directly at senior sponsorship professionals will certainly be an asset to the industry"
Peter Gandolfi, Head of Brand Strategy, Nationwide Building Society
"While sponsorship has seen incredible growth and sophistication over recent years, it is still seen by many in the world of marketing as a newer option, and hence one without a relevant,respected and accepted body of support material. As a sponsorship research and consultancy business, we are constantly being asked for case studies, leverage ideas and general research material that may not only help vindicate sponsorship as a valid offering but also offer new ideas on trends, creative executions etc. The Journal of Sponsorship will be a welcome addition to the sponsorship industry at a time where more than everindustry practitionerswill need to offer credible proof of performance as it competes with an ever increasing array of marketing and communications platforms and creative executions"
Lynne Anderson, Managing Director, Australia and New Zealand, Repucom International
"Journal of Sponsorship provides accessible, well written content for sponsorship budget holders and interested parties to stay current and make informed choices on how get the best value from their spend. It is a great tool for shedding light on new and traditional sponsorship issues.”
Elaine M. Haines, Commercial Director, FCIM, Hypertag
"Journal of Sponsorship brings together the work of academics and practitioners, which allows for both sides to benefit from one another. The quality of work being published so far demonstrates the journal's commitment to developing sponsorship research.”
Peter Steyn, Managing Director, Aha! Research; Division of Industrial Marketing, e-Commerce and Logistics, Luleå University of Technology