Journal of Sponsorship
Journal of Sponsorship is the leading professional journal focusing on sponsorship and experiential marketing, for sponsors, rights holders and advisors alike.
The Journal’s content is international in scope and addresses the diverse range of disciplines that sponsorship draws upon, including:
- evaluation and measurement of return on investment
- new and emerging regulatory and legal developments and the implications for sponsorship management
- activation of rights
- exploitation of new technologies
Journal of Sponsorship publishes authoritative articles on the latest research, thinking, development and techniques in the field, as well as case studies, reviews and comments on topical issues faced by sponsorship professionals worldwide. Regular sections on evaluation and legal and regulatory matters also feature in the Journal.
Each quarterly 100-page issue publishes a wide range of peer-reviewed articles, real world case studies and applied research written by leading industry and academic experts - including:
- Practice articles - addressing the issues facing practitioners in industry and consultancy
- Case studies - focusing on the real-life challenges and problems faced by sponsorship professionals, how they were approached, and lessons learned
- Legal and regulatory updates - providing expert guidance on the major legal and regulatory issues
- Reviews – commissioned articles by top experts in the field, reviewing key topics in the area
- Comments – short analyses of topical issues affecting sponsorship professionals
Essential reading for senior sponsorship professionals representing sponsors, rights holders, agencies and consultancies as well as academics and students - including: