Journal of Management & Marketing in Healthcare is an indispensable resource for all those directly involved in, or concerned with, the organisation, delivery, management and marketing of healthcare services, at a strategic and operational level.

The Journal’s content is international in scope and addresses the diverse range of disciplines that healthcare services management and marketing draws upon, including:

• new and emerging policy and the implications for management
• cost-effective and efficient delivery of services
• strategic partnerships in the commissioning of services
• business development
• funding and finance
• insurance
• assessment and performance measurement
• the role the state plays in promoting healthy living
• patient information systems and electronic medical records
• regulation and compliance
• staff recruitment, retention and training
• staff supervision, appraisal and monitoring
• marketing
• public, community and media relations.

The journal publishes original, forward-looking papers describing the strategies, concepts and processes of direct and indirect concern to healthcare managers and marketers. Each article is subjected to double-blind peer review to ensure it is both rigorous and addresses and satisfies the practical needs and concerns of healthcare managers and marketers.
Journal of Management & Marketing in Healthcare aims to:

• Expand and disseminate the body of knowledge in healthcare management and marketing to all those involved in, or concerned with the statutory, voluntary or commercial healthcare sectors;
• Identify and assess the impacts of the demographic shift, the pace of technological innovation, changing user and consumer expectations and rising costs in the healthcare system;
• Encourage the exchange of ideas, information and experiences;
• Identify emerging industry trends and best practice;
• Publish new and original ideas on research, products and policy;
• Facilitate the cooperation and debate between practitioners, regulators and academics;
• Promote professional excellence in healthcare management and marketing.

Every quarter, Journal of Management & Marketing in Healthcare publishes a wide range of peer-reviewed practice papers, research articles and professional briefings written by leading industry and academic experts - including:

• Practice papers - addressing the issues facing practitioners in industry and consultancy
• Case studies - focusing on the real-life challenges and problems faced by healthcare professionals, how they were approached, and what was learned
• Applied research papers - from leading institutions on all areas of research of interest to practitioners, and the implications for practice
• Models and theories - practical models and theories which are being used in healthcare management and marketing
• Legal and regulatory updates - providing expert guidance on the major legal and regulatory issues
• Book  reviews - reviewing major new books in the area

The Journal is essential reading for senior professionals in public and private sector organisations, in government and academic observers in universities and business schools - including:
Chief Executive Officers
Chairs
Medical Directors
Heads of Clinical Directorates
Heads of Marketing & Communications
Directors of Medical and Healthcare Purchasing
Directors of Healthcare Management
Directors of Healthcare Policy
Directors of Healthcare Consulting
Directors of Commissioning and Performance
Directors of Strategy
Directors of Primary Care
Directors of Service Development
Directors of Nursing
Directors of Finance
Commissioners
Practice Managers
Professors
Lecturers