Forthcoming content

• A unified theory of brand management: How your promise equation can make or break your brand
  Randall S. Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning
• How to handle multiple social media while maintaining brand identity and unity
  Bert DuMars, VP, E-Business and Interactive Marketing, Newell Rubbermaid
• Building the company brand: Connecting CSR to the business
  Andy McCormick, VP, Public Affairs and Leanna Meiser, Corporate Social Responsibility Manager, Hersheys
• Multicultural branding
  Javier Farfan, Senior Director, Cultural Branding, Pepsi Beverages Company
• Preparing to separate from a globally known parent brand
  Andy Shenton, Head of Recruitment Marketing and Caroline Mellor, Head of Resourcing, RBS Insurance
• Target's new loyalty progamme for their REDcard holders and the brand benefits realised
  Barbara Hagen, Marketing Director, Target
• How to demonstrate the financial viability of digital brand building strategies
  Julie Collins, Director, Digital Marketing, Alcon Laboratories
• Articulating brand identity using integrated marketing to compel change in internal culture and consumer communication
  Victoria Lozano, VP, Portfolio Marketing, Crayola
• Leveraging social media for global employer branding
  Rebecca Gloyne, Global Talent Acquisition Manager, Nokia
• How the Hilton brand is partnering with the entertainment community as part of the marketing mix
  Kieran Donahue, Senior Director, Leisure, Partnership & Regional Brand Marketing, Hilton Hotels and Resorts
• Optimising your brand in Asia
  Craig Briggs, Managing Director, Asia, Brandimage - Desgrippes & Laga
• Driving consumers through your value proposition
  Nestor Coronado Palma, Philips Consumer Lifestyle
• How not-for-profit organisations can use brand management to maximize income streams during recession
  Angela Geiger, Chief Strategy Officer, Alzheimer's Association
• Re-imagining retail: Why store innovation is key to a brand’s growth in the ‘new normal’, digitally connected and transparent world
  Chris Aubrey, VP, Global Retail Marketing and David Judge, adidas
• The role social media plays in branded ecosystems
  Neil Hudspeth, Chief Digital Officer, Asia Pacific, Leo Burnett
• How DuPont is using integrated campaigns with branded content to better connect with consumers
  Otto Bell, Producer, Ogilvy Entertainment and Erich Parker, Director of Strategic Communications, DuPont
• Strategies for making brands more dynamic and entrepreneurial
  Julie Cottineau, Founder, BrandTwist and former VP, Brand, Virgin USA
• Putting a monetary value on your brands
  Samir Dixit, Managing Director, Brand Finance Singapore
• How Post Foods leveraged its heritage within the Hispanic community as part of its brand management
  Leah Dunmore, VP, Marketing, Post Foods
• Building an employee value proposition that relates to your organisation
  Simon Thomas, Head of Brand & Insight, Alexander Mann Solutions
• The delicate art of re-branding: Retaining equity while creating a fresh face
  Kristin Luck, President, Decipher
• Sports stars as product endorsers: Agreements and critical terms
  Mary Hutchings Reed, Of Counsel, Winston & Strawn
• Architecting a global brand strategy
  Grant Johnson, Chief Marketing Officer, Pegasystems
• Leveraging the connection between mobile, e-commerce and guests to increase bookings and elevate the Westin brand
  Christi Gettinger, Senior Director, Brand Management, North America, Sheraton Hotels & Resorts
• ICANN legislation and the opening up of new top-level domains: The pros and cons for brands and how brand owners can take a strategic approach
  Karen Burke, Global Chief Communications Officer, Interbrand
• Dissecting the anatomy of brands and improving methodologies for strategic brand-building
  Peter Wilson, Head of Strategy, Cato Partners
• Brand benefits realised through LifeLock's partnership with Phoenix Mercury
  Scott Horowitz, VP, Mktg Partnership Activation, Phoenix Suns
• Bridging global and local marketing to extract the greatest value from that rare product launch
  Alex Stojanovic, Senior Director, Global Brand Lifecycle Management and Robbert van der Meulen, Head, Global Brand Excellence, Grunenthal
• Tracking consumer sentiment and extracting insights
  Eddie Chau, Founder and Chief Executive, Brandtology
• How to utilise data collected via social media to inform brand strategy
  Nygel Weishar, Social Media & Community Relations Specialist, Marketwire+Sysomos
• The 'Truth about Youth’ study: The implications for brands and their owners and managers
  Laura Simpson, Global IQ Director, McCann Worldgroup
• Social brand planning
  John Stauffer, Regional Strategy Director, 360 Digital Influence Asia Pacific, Ogilvy Hong Kong
• Can brands self-actualise in Africa?
  Anthony Swart, CEO, Africa, The Brand Union

Authors interested in submitting an article for publication should contact the Publisher.